SOFT BOYS

We take up space.

Just not the obnoxious kind.

01

The world gives you two scripts.

Be hard. Or perform your softness.

We read both.

We put them down.

02

We work hard, not for optics.

We feel things, privately mostly.

We hold principles like a spine, not a sign.

We're not fixing masculinity.

We believe in a good meal, a hard conversation, and a story worth telling.

We're conservative about some things — not going to list which ones.

Soft on the outside.

Steel on the inside.

Soft Boys.